Hootsuite

What a member can do

• Draft social media posts and schedule them for a future date.
• See the content calendar and recommended times to post.
• Use assets from the Hootsuite content library.
• Read post performance and analytics.
• It follows the team's approval workflow in Hootsuite: a post that needs sign-off still waits for it.

Each task names the Hootsuite tools it may call. hootsuite on a task means every tool the Hootsuite server offers; a name such as hootsuite.<tool> means that tool alone. A tool the task does not name is refused, whatever the connection allows.

Who connects it

A Hootsuite connection acts as the Hootsuite account that signed in when it was connected. It can do what that account can do, and no more.

Anyone who may change tools in your enterprise can connect Hootsuite for a member or a team. Connecting it for the whole enterprise is for the owner, and the people the owner allows.

A connection can sit on the enterprise, a team, a member, a role or a task, and the one further down replaces the one above: task, then role, then member, then team, then enterprise. A connection on anything but a task also reaches the chat of every member it covers.

What waits for you

In a run, nothing on Hootsuite waits for you unless the task declares a gate on it. To approve each change before it happens, gate the tools that change something on the task. See Gates and tool scopes.

In a chat, a Hootsuite tool that its server does not mark as read-only asks you before it runs, unless you chose Always allow for that member and tool.

Setup

Before you connect

This is Hootsuite's publishing server only: inbox, listening and advocacy are separate Hootsuite servers. The social accounts must already be connected in Hootsuite.

Connect it

Hootsuite is an Express tool, so there is no server address, key or app to set up. Work in one browser window throughout: the sign-in returns to the portal in the window you started from.

1. In the portal, open the member's page → Tools. To connect it for a team or the whole enterprise, open Tools in the sidebar.
2. Under Express, find Hootsuite and choose Connect. On the Tools page you are asked who uses it: one member, a team or the whole enterprise.
3. Hootsuite's sign-in opens. Sign in with the account the member should work as, and approve what it asks for.
4. You are back on Tools, and Hootsuite shows as connected.
5. Name the tools on the task, hootsuite for all of them or each by name.
6. Check it. Run a task that reads something from Hootsuite. The run page shows the call and what came back.

You can take the access back at any time: delete the connection on Tools, or remove Zero Human OS from the connected apps in your Hootsuite account.

A first task to try

With Hootsuite connected, give a member a task that uses it. For example:

When I give you a blog post, draft three social posts for it and schedule them at the recommended times this week.

Start this task in the portal. It opens a conversation with your COO with the request written out. Read it, change what you like and send it. The COO asks what it still needs to know, then proposes the task for you to approve: its name, who owns it, its guardrails, the Hootsuite tools it may use and its instructions. Nothing is created until you approve it.