Google Ads

What a member can do

Read and build Google Ads Search campaigns in the accounts the Google account that signed in can reach:

• Accounts: each account with its currency, time zone and whether it is a manager, with a manager's client accounts under it
• Reports: spend, clicks, impressions, conversions and conversion value over a date range, by campaign, ad group, keyword or search term
• Conversion tracking: each conversion action, whether it counts, and whether it has recorded conversions lately
• Negative keyword lists: each shared list and the campaigns it is attached to
• Build campaigns: a Search campaign with its own daily budget, bidding and locations, plus ad groups, exact and phrase match keywords, negative keywords and responsive search ads. Everything is created paused.
• Launch and stop: enable or pause campaigns, ad groups, keywords and ads. Enabling is a separate step, so nothing spends until it is enabled
• Budgets: change a campaign's daily budget, with the old and new amounts reported

Writes never retry and never half-apply: each change either goes through whole or not at all.

Each task names the Google Ads tools it may call. google-ads on a task means every tool the Google Ads server offers; a name such as google-ads.<tool> means that tool alone. A tool the task does not name is refused, whatever the connection allows.

Who connects it

A Google Ads connection acts as the Google Ads account that signed in when it was connected. It can do what that account can do, and no more.

Anyone who may change tools in your enterprise can connect Google Ads for a member or a team. Connecting it for the whole enterprise is for the owner, and the people the owner allows.

A connection can sit on the enterprise, a team, a member, a role or a task, and the one further down replaces the one above: task, then role, then member, then team, then enterprise. A connection on anything but a task also reaches the chat of every member it covers.

What waits for you

In a run, nothing on Google Ads waits for you unless the task declares a gate on it. To approve each change before it happens, gate the tools that change something on the task. See Gates and tool scopes.

In a chat, a Google Ads tool that its server does not mark as read-only asks you before it runs, unless you chose Always allow for that member and tool.

Setup

Before you connect

Sign in with a Google account that has Standard or Admin access to the Google Ads account; for a client account reached through a manager, sign in with the manager. Zero Human asks Google for one permission, Google Ads. Until Google has verified Zero Human's app, its sign-in may say the app isn't verified; if it does, write to [email protected]. Keyword ideas and planning figures are not available yet: they need a higher Google Ads API access level, which Zero Human has applied for.

Connect it

Google Ads is an Express tool, so there is no server address, key or app to set up. Work in one browser window throughout: the sign-in returns to the portal in the window you started from.

1. In the portal, open the member's page → Tools. To connect it for a team or the whole enterprise, open Tools in the sidebar.
2. Under Express, find Google Ads and choose Connect. On the Tools page you are asked who uses it: one member, a team or the whole enterprise.
3. Google Ads's sign-in opens. Sign in with the account the member should work as, and approve what it asks for.
4. You are back on Tools, and Google Ads shows as connected.
5. Name the tools on the task, google-ads for all of them or each by name.
6. Check it. Run a task that reads something from Google Ads. The run page shows the call and what came back.

You can take the access back at any time: delete the connection on Tools, or remove Zero Human OS from the connected apps in your Google Ads account.

A first task to try

With Google Ads connected, give a member a task that uses it. For example:

Every morning, read yesterday's Google Ads spend and conversions by campaign. Pause any campaign that spent more than twice its target cost per conversion without converting, ask me before changing a budget, and send me a three-line summary.

Start this task in the portal. It opens a conversation with your COO with the request written out. Read it, change what you like and send it. The COO asks what it still needs to know, then proposes the task for you to approve: its name, who owns it, its guardrails, the Google Ads tools it may use and its instructions. Nothing is created until you approve it.